For builders
Make your profile worth finding
Homeowners are not just asking Google anymore. They are using search, maps, directories, and AI answer tools to decide who looks credible before they call. Claim your profile, clean it up, and make sure your best work is the thing they see.
Founding setup is included for approved Pro and Premier builders.
Bracen profile system
Built to turn profile views into clear next steps
Profile ownership confirmation is separate from builder-quality vetting. Bracen does not endorse a business merely because it appears in the directory.
Not another listing
A profile control point for builders who want to be chosen, not just shown.
A plain directory listing is easy to ignore. A strong profile gives homeowners a reason to trust you, gives search engines clearer information, and gives our team a clean handoff when someone is ready to talk.
Copy and category cleanup
$500+ valueWe turn a basic builder record into a profile that explains who you serve, what you build, and where you operate.
Project and gallery setup
$300+ valueYour work is packaged into proof a homeowner can scan before they decide who feels credible.
AI/search visibility check
$300+ valueWe review how your business appears across the search surfaces homeowners now use before they call.
Review and trust prompt kit
$200+ valueSimple prompts and links to help turn existing customers into stronger public proof.
How the upgrade works
Simple enough to start today, structured enough to feed the wider Bracen and GHL system.
- 1
Claim control
Tell us which business is yours. We match the claim to the directory profile, check the ownership evidence and clean up the basics before anything is upgraded.
- 2
We build the profile
Pro and Premier include a done-for-you setup pass: category cleanup, service areas, profile copy, and project/gallery structure.
- 3
Turn visibility into conversations
Your profile sits inside service and region pages built around homeowner intent. Leads and upgrade intent flow into GHL for fast follow-up.
Pick the level of control you want
Free is for claiming the record. Pro is the practical no-brainer. Premier is for builders who want regional/category priority where it is available.
Pro
$100 / month
- ✓Done-for-you profile setup
- ✓Search-ready copy and categories
- ✓Project/gallery starter build
Premier
$250 / month
- ✓Regional priority where available
- ✓Deeper portfolio buildout
- ✓Priority campaign inclusion
No charge until ownership is confirmed
We confirm your business and regions before the subscription starts. Then payment runs through Stripe. Your card details stay on their side, not ours, and GST is itemised on every invoice.
Common questions
Does the price include GST?
The monthly figures here are before GST. GST is itemised on every invoice so there are no surprises.
When do I pay for Pro or Premier?
Submit your claim with the plan selected. We check the business and ownership evidence first, then send the secure Stripe setup link for the selected plan.
Can I change plans later?
Yes. Move up when you want more visibility, or step back if things change.
Is there a free option?
Yes. Free lets an approved owner claim and correct a listing. Pro adds a done-for-you setup pass, stronger profile content and expanded visibility options.